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Building Your Brand as a Service Provider with Jasmine Haitalani

Episode Summary

My special guest this week on the podcast is Jasmine Haitalani, a branding expert for 6 and 7 figure coaches and CEO of Highflier Powerhouse. Jasmine joins me to discuss the process and considerations for establishing and growing a brand, from creative decision-making to building your reputation in your industry.

Episode Notes

Interviewing Jasmine was a huge inspiration for me and my own rebrand too – thank you to everyone who has been in touch to share feedback on the new Ceels Lockley and Peaceful Service Pro vibe. I appreciate you!

If you’re going through your own business branding or rebranding phase and need some moral support, then head over to my Instagram and drop me a message – I always love hearing from you.

Timestamps

[1:25] Hey love! Welcome to this special episode featuring Jasmine Haitalani

[2:46] So… what actually is branding??

[3:40] “What do you want people to feel?”: Starting a new brand

[5:20] How to build up brand credibility and awareness

[7:30] Consistency, confidence, energy, trust: The pillars of branding

[11:43] Jasmine’s advice on injecting creativity in your brand

[15:14] “Gather your general ideas first”: Why you should avoid Pinterest for branding inspo

[18:31] Bringing your messaging in line with your brand

[21:42] How Jasmine separates out branding, marketing and sales

[24:23] The top 3 branding mistakes that Jasmine sees online

[27:52] The error of making yourself seem bigger than you are