In this episode, I’m joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.
In this episode, I’m joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.
We dive into the challenges Caitlin faced – letting go of steady retainer clients, overcoming imposter syndrome, and redefining her offer suite. Caitlin candidly talks about the strategy behind her pivot, the value of taking time to refine her services, and how embracing her new role has resulted in sold-out offers and incredible client results. If you’re considering a shift in your business or need inspiration to align your offers with what lights you up, this episode is for you.
"When you pivot your business, you’re not just changing what you offer – you’re aligning with your potential and stepping into something bigger."
Connect with Caitlin:
https://www.instagram.com/digitalbloom.co/
00:00.00
Caitlin
Yeah.
00:02.96
Ceels Lockley
Hello and welcome back to Sold Out Offers with me, Seals Lockley. I'm really excited today. I've got a guest with me. Hello, Caitlin, welcome to the show.
00:14.92
Ceels Lockley
It's so good to have a guest on um sold out offers because this is where obviously we want to talk about the whole process of selling offers. And I can talk to you about that, but the best people to talk to about this are, of course, the service providers out in the wild, doing the do, doing the thing. um And I can't think of anyone better than to chat to today um as we begin the year, as we begin um a fresh new year to talk to about her offers um than Caitlin. So Caitlin, can you tell everybody who you are and ah ah but just a bit more about you.
00:46.96
Caitlin
Yeah, sure. So I'm Caitlin. I am a copywriter and brand messaging specialist ah for the wedding industry specifically. um Yeah.
00:58.28
Ceels Lockley
Yeah, love it. I love hearing you say that. Look, you're a messaging specialist. um So Caitlin, obviously, we're here to talk about your journey. um And Caitlin is ah one of my star clients. Caitlin is someone who has been through the process of coming to me with a little bit of a muddle around her offerings and her positioning. um And initially, Caitlin, you came to me because you were thinking about adding more of a strategy offer. Can you tell it kind of take us through what you were doing, what you were selling, what you were delivering for clients when you first came to me, which is probably what every a year ago.
01:35.65
Caitlin
Yeah, it was over a year ago. So um I initially came to you. ah So I've worked in the wedding industry for a long time. I used to run a venue, I've been in the wedding industry for about 10 years. But I was, when I initially came to you, I was doing primarily social media marketing for wedding clients, with a bit of copywriting on the side, ah which I really enjoyed. And then at the time, I was thinking about adding a bit more of kind of marketing strategy to my off a suite. um But I wasn't really sure. It felt a bit messy. I kind of needed somebody to talk it through with and just decide how I could actually deliver that. and But as we work together, and I mean, I had to be honest, I think in last year, at some point, the kind of social media side of my business didn't really sit right with me anymore.
02:32.81
Caitlin
and I, as we all know, it's a kind of insatiable beast and it just needs feeding all the time. And the algorithm is just, you know, it's a slog. And I was just on my phone all the time. And, you know, as you get older, that's not really how I wanted to be spending my time. So I realized I needed to do something about my business.
02:51.94
Caitlin
and I needed to switch things up a bit. um And it was only really through talking with you, talking about what I enjoyed in my business, what I didn't, some projects that I'd done before. And yeah, there was a lot of kind of back and forth thinking about how we could define my offering, um still staying within the wedding industry. And together, and we landed on brand messaging and copywriting.
03:18.84
Ceels Lockley
Yes and it was a process though right because we initially like you say you came to me um with multiple social media clients and I remember at the time we sort of worked through you know bit by bit figuring out how you were going to make the transition because I think for some people that's really scary going okay I'm currently doing all of this work and this is you know this is paying my bills um and I now want to do something else. um And actually that means I might have to stop doing those things and and you know that that cash in my business is going to go. so
03:52.53
Ceels Lockley
Obviously, we then had to think about well what would replace it. um And as you say, we kind of ended up with a brand messaging positioning piece, which really wasn't what we were expecting um initially.
04:05.14
Caitlin
No.
04:05.47
Ceels Lockley
um And I think that actually, when you described it, it sounds like it came out quite quickly, but it actually took us a few months to get there, didn't it? A few months to kind of get to the point where that had had become the I guess the the the comfortable like yes this is what we want to do because um you know this this stuff doesn't happen overnight sometimes it doesn't happen like the winner we're not just going to go right I'm going to reposition and I'm going to be you know um add in a strategy offer and great all right that that will solve the problem I think what we
04:26.62
Caitlin
no
04:37.42
Ceels Lockley
discovered was that you, um you wanted to so sort of thought you wanted to do that but actually what we realized was that the business model with having the know the social media clients as well, and kind of going underneath all of that, we realized that those offers that actually delivering those offers, that service wasn't really what you wanted to do.
04:59.62
Ceels Lockley
And I think this is such an important thing to say that you can be doing a business and running a business and and, you know, be quite comfortable in that. But when you take on this process of going, right, I want to add another offer, I want to refine things, or I want to look at things, you might actually discover that that isn't, that isn't actually what you want to do.
05:17.38
Ceels Lockley
Even if you think that that's what your business is. Would you agree?
05:20.42
Caitlin
Yeah, yeah, definitely. I think you know when you've been doing it for I've been doing it how long, maybe like two, three years at that point. And you know, I've had a successful business, it was going really well. As I said, there was something that didn't quite feel right. But then also, you know, if that's something that you've been doing, and and it's going well, then and you and then you decide that you want to switch, then there's a huge confidence fit that comes in and you're like, well, I couldn't do that. I'm I'm doing well here. Why would I move over here?
05:50.98
Caitlin
I can't do that. And so that was um another part of the journey really was, was also the confidence in kind of pivoting my services, but also, like you're saying, letting clients go. It's, you know, I've been so used to having really comfortable retainer clients, I knew exactly what I was doing every month, I knew exactly how much money I was getting paid every month. And it was great. I loved it. It was, you know, it was easy. But as I said, I wanted to make a change. And you know, that change is scary when it means that you have to, you know, be potentially financially insecure and, and um yeah, go out and build basically build your business and scratch again.
06:33.89
Caitlin
So yeah, it was a journey.
06:35.68
Ceels Lockley
Yeah, you really did. I remember that we were going to be saying that all the way through. It was such a journey.
06:42.20
Caitlin
It really was.
06:43.13
Ceels Lockley
But I remember the moment when I presented to you this concept of becoming a Brown Messaging Specialist, because we talked about you being a copywriter and a strategist, and we talked about you leaning more into copy.
06:58.48
Ceels Lockley
And it really came out of that conversation where we were talking about the things you enjoy and the things that you the skills that you have. um And I think one of the things I enjoy the most about my job is is being able to present to people different ways of positioning themselves, such as saying, do you know what, you thought you wanted to be a social media manager and a copywriter, but actually, you're really, really going to be a fantastic brand messaging specialist.
07:20.55
Ceels Lockley
And actually, this is what your industry needs.
07:21.15
Caitlin
Yeah.
07:23.25
Ceels Lockley
um have a little bit of wedding industry experience so that was really helpful as well to kind of weigh in and be able to say you know what actually the industry probably does need that um and that isn't something you see everywhere so you can become you know ah an individual in your industry and somebody that will stick out because you're doing something different um but you're right the confidence knock that comes with going oh okay and i remember you saying speak at least you were like
07:23.50
Caitlin
Hmm. Hmm.
07:43.24
Caitlin
and
07:49.37
Ceels Lockley
Am I allowed to call myself that? I remember you actually saying that.
07:53.08
Caitlin
Yeah. It is pretty mad, isn't it? When you go from being like, I am this, this is what I do, this is to what my business does, and then you and then you move along and you're like hang on a minute am i really is that me now is that my new title my job title it seems um yeah imposter syndrome it's quite yeah it's something to come to terms with but again you know And in the time that we worked together and, and spoken back and forth, I'd always be processing this stuff and it's always, you know, I'm not very good at just being like, ah, yeah, that's me now. I've got it. Amazing. Let's just go with it. You know, it took quite a long time for me to come to terms with that, I suppose, and really like work through it and, you know, have a think about the work that I'd done before, um, how that fit in, if I was capable of doing it, how I was going to do it. Um,
08:45.54
Caitlin
Yeah. And whether it was like, whether it kind of felt right, really, for the future of of me and my business. And then, yeah, eventually, yes, it did. And here we are.
08:54.97
Ceels Lockley
Yeah. So I'm sorry, I'm going to go back and and not not skip to the end yet because i there's so many things I want to talk about, about that journey. um But in terms of your, so once you had sort of got to come to terms with the idea of being a different kind of specialist and like leaning more into brand messaging.
09:13.06
Caitlin
Hmm.
09:14.85
Ceels Lockley
You mentioned that it took a like a while for that to bed in and for you to feel like that was something you could become. And I think that that um off very often when we pivot, we ah do you get a lot of imposter syndrome around the idea that we can become something else, you know because we're so comfortable with saying, well, I'm a social media manager.
09:21.13
Caitlin
Yeah.
09:33.95
Ceels Lockley
um or I'm a copywriter. And so describe a little bit the process you went through from almost like learning that you could become this thing to actually almost like embodying it.
09:36.33
Caitlin
and
09:47.12
Caitlin
a I think, um, Well, I mean, I'm quite a perfectionist anyway, and I, you know, I, I'm, I like being a professional person. I'm not kind of slap dash. I don't just charge at things and think, Oh, I'll, I'll figure it out. I, I want to figure it out first. So I think that was.
10:07.18
Caitlin
part of the process ah you know I'm like okay so this sounds great I'd love to be a brand messaging specialist but how do I do that how do I how do I present that how do I create a service or you know basically we'll just provide that as a service so you know I had to do a lot of research I had to go back and do some training I did you know I really put the work in to make sure that when I put myself out there as this brand messaging specialist and copywriter that I wasn't pretending or I wasn't kind of, you know, just seeing if it would work or testing the water. I actually knew what I was doing because I wanted to be able to launch with a professional business that knew what the hell it was doing.
10:54.77
Ceels Lockley
Yeah. And I love that because actually some people are messy action takers and some people aren't.
10:58.85
Caitlin
and
10:59.63
Ceels Lockley
And I think you very much fall into the camp of somebody who wants to take their time and assess and you know let things percolate.
11:04.02
Caitlin
and
11:06.70
Ceels Lockley
And there really isn't any right or wrong way to do this. you know I have clients who will overhaul their offers in a day. we you know Three weeks later, they'll send me all their sales pages and they you know du they're done.
11:16.96
Ceels Lockley
They're done. They're out there.
11:17.89
Caitlin
Wow.
11:18.20
Ceels Lockley
They're getting on with it. right but that's not that's not necessarily a right way of doing it like that's also just another way of doing it some people need that action and they know that that's the only way it's going to get done whereas others need to time for it to all over time have a more of an iterative process and I think that we've had such a beautiful iterative process with this Caitlin because we've gone from
11:36.90
Caitlin
and
11:41.85
Ceels Lockley
Okay. Um, yeah, not really loving social media management right now, really want to get off my phone, really want to have more time with my family, really want to have more time, you know, out on walks with the dogs on holidays and, you know, being able to have the freedom to not have to take my laptop on the holiday with me, um, to then realizing that you actually have some really great skills and specialisms that we can turn into a role for you, which is, which feels fresh and exciting and is no longer like you're sort of falling into the.
11:48.93
Caitlin
No. Yeah.
12:10.24
Ceels Lockley
Nothing wrong with being a social media manager, by the way. We're not dissing that, but it's just it's it's almost like you like you matured in business.
12:13.75
Caitlin
No, not at all.
12:17.95
Ceels Lockley
like You've been doing this for a long time. like You've worked in the industry for over 10 years. You were ready for this this. This came for you.
12:24.18
Caitlin
Yeah.
12:25.44
Ceels Lockley
And my job is simply about extracting what I can see is your potential and going, right, you've got to have great skills. Let's make this into a job. like I'm giving you a promotion.
12:35.80
Caitlin
oh Yeah, yeah, exactly, exactly. And I think having, you know, again, being a ah freelancer service provider, you know, we work on our own so much. And it's really hard when you don't have a team around you, you know, my boyfriend and my friends can you know, talk to me and help me as much as they can, but it's not the same as having somebody like you to really work it out, you know, flesh out the ideas, how it could work. and And also just give me confidence in, you know, the thing that I'm doing. It is a good idea and it can work. Yeah, so that was super helpful. Sorry, that was ah not a very good way of saying it.
13:19.24
Ceels Lockley
No, it was perfect. Perfect. I mean, the thing is I can say to you, right. I think you would be a fantastic brand messaging specialist, but you have to embody that.
13:27.40
Caitlin
Hmm.
13:29.12
Ceels Lockley
And I think what's really interesting is, and I want to talk about this now is when I've, when we've kind of first came up with the brand messaging specific offers, um, I don't think you were loving them.
13:40.52
Ceels Lockley
I think you were really like not sure that this would work. And there was a lot of your self-doubt was coming up at that point. Would you agree?
13:48.81
Caitlin
Yeah, for sure. Yeah. Yeah, I think, again, it's kind of moving from something that you're so comfortable with and then being kind of, you know, we worked through the office and then I going from the monthly retainers to then having these offers that I need to sell, I was like, Oh, God, how the hell do I do that? And especially if you know, they're new offers, it's a new service.
14:10.29
Caitlin
Yeah, there was a lot of imposter syndrome. There was a lot of kind of working through. ah There's a lot of talking to myself on dog walks. um And yeah, just figuring it out. And again, it helped. There was quite a few months of, of again, just kind of working it out, refining it, tweaking it, talking to people, I had a couple of beta clients, which was really helpful. um Because until you kind of have a go, have a bash. You don't really know if it works, if your process works, if they're happy. ah Luckily, it all went really well. um So then I was felt confident enough to kind of launch to the public. So yeah.
14:53.89
Ceels Lockley
I love that. So the the fact that you were slowly, gently leaning into it and you got that evidence, and I always talk about this with with my clients, we get evidence that what we're doing works and we take the evidence from things like testing, um you know, a beta client um rate, something like touch that's going to give you an example to work with in a case study, but also a chance to test out the process.
15:07.67
Caitlin
her
15:22.63
Ceels Lockley
um
15:23.00
Caitlin
Yes.
15:23.30
Ceels Lockley
It's great, isn't it? It's such a nice feeling to be going, okay, that does work. So could you tell us a bit more about the offers that we came up with um and you know sort of sort of take take us on a ah tour of your offer suite.
15:27.40
Caitlin
a
15:35.66
Ceels Lockley
I'd love to kind of hear almost like what you were offering before um in terms of services and then what you have now.
15:44.16
Caitlin
So previously, again, it was kind of social media. um Oh my gosh, that's so funny. I can't even remember if it i if I had packages. I don't think I had specific packages.
15:56.30
Caitlin
um And they it was all pretty bespoke.
15:57.28
Ceels Lockley
i think they were all bespoke
16:01.01
Ceels Lockley
m
16:01.30
Caitlin
Yeah. And also copy. And copy was just copy. um You know, obviously I do the research on the kind of brand messaging and tone of voice, but it wasn't ever something that was part of the service that was, ah you know, presented or more of a deep dive.
16:18.13
Caitlin
and And then together we've kind of created a tiered offer suite. So starting with, again, it's all just kind of like making sure that anyone that comes into my offers...
16:34.72
Caitlin
ah Hang on, how am I gonna say this? I might just edit this, but um anyone that comes into my offers gets all of the
16:40.34
Ceels Lockley
That's all right, lovely.
16:48.65
Caitlin
information and all of the experience and gets to build a solid foundation basically so starting from kind of you can come in at an entry level and literally just have an audit which by the way nobody's booked i don't know if it's worth saying nobody wants just that which is fine it's all part of like the whole of the the rest of the packages but interestingly everyone just wants like more which is great um
17:14.00
Ceels Lockley
Mm, brilliant.
17:15.70
Caitlin
Yeah, stepping up from that I have and it's called so starting with and blueprint, which is then brand messaging audit and client, i ideal client and positioning.
17:29.41
Caitlin
ah God seals, I should be able to talk about my office way better than this can tell I didn't do it very often.
17:35.41
Ceels Lockley
That's all right.
17:37.55
Caitlin
Should we start again? Okay, so
17:40.21
Ceels Lockley
Yeah.
17:41.66
Caitlin
Okay. God, how do I talk about it? We're doing okay. Starting from the bottom.
17:47.03
Ceels Lockley
You're doing great. Just you know just say like, um so the it's kind of the entry offer is the blueprint and then go from there.
17:53.01
Caitlin
Yeah. Okay, fine. I think I'm thinking too much about it. Okay. um Okay. So my entry offer is ah called the blueprint, which is a brand messaging and positioning audit. and That's included in all of my services, but it can also just be booked on its own if people just need like a little bit of a fresh pair of eyes. um And really thinking about, yeah, repositioning themselves. um And then and the next service up from that is called the revamp, which is ah done for you bespoke brand messaging service. So I do the blueprint, and then I work with my client to create a new brand messaging guide. um So that includes like toner voice,
18:36.37
Caitlin
messaging pillars, mission statement like all the background information, um so that they really kind of dig deep into what makes them unique and how they can stand out from everyone else in the industry. Because there's a lot of people in the industry and they're all saying quite similar things at the moment. um And then on top of that is ah it's the refinement, which is my um which is my biggest service, which is all of that plus copywriting. So up to five pages of website copy. So we do all the background work. We create a beautiful new brand voice and brand messaging strategy. And then we put all of that together and pop it into an amazing website.
19:21.34
Ceels Lockley
I love it so much and it's so interesting what you said about um the um the kind of entry offer not not necessarily um selling um and this is something that i ah I always like to hear because so much of what that warm-up offer is is therefore is um sort of like the psychology of choice.
19:44.01
Ceels Lockley
um It's to help your clients look and see that there are options but ultimately realise that they need to go all in. um It's a positioning tool as much as it is an option for them to just have a light touch service.
19:51.73
Caitlin
and Yeah.
19:56.97
Ceels Lockley
So um it's never a bad thing if your warm-up offer isn't selling as much because actually if you're selling more of your headliner then happy days.
20:07.97
Caitlin
Yeah, no, exactly.
20:07.98
Ceels Lockley
um but That's how it should be. um
20:10.65
Caitlin
ah
20:11.25
Ceels Lockley
so So for you, Caitlin, what would you say specialising and pivoting has taught you? like What have been the kind of the highlights, maybe at the lowlights? What has it taught you about um pivoting and specialising?
20:30.13
Caitlin
um I think, I mean, I've always known and you know, you should always niche down, that's what you hear a lot. And and I think probably from the outside, just being in the wedding industry, felt like a really kind of small niche anyway, but it it really wasn't. I mean, you could niche down even further. um But that's been really interesting. And I think You know, the highlights have been knowing that this is a ah service that people want and they are loving. And it's obviously needed, especially with, you know, AI coming in and, you know, you can see it everywhere, but, you know, and and that's fine. You know, those, maybe those people aren't my clients, but it's really nice to connect with businesses um that
21:22.64
Caitlin
don't want to rely on that so heavily and you know want to put the work in and want to invest in their business. you know i like i I invest in my business. I know how important it is. And it's great to be able to work with other people that do. um Low points. i don't and know I was thinking about this before. I don't actually know if there are any. I think it's just been like a really great process.
21:48.76
Caitlin
um i mean in a way, again, it's the whole process between it's been a journey of ah changing my offers and my services, but also for me, the past year has been also about just changing changing my general business and how I run it. So that has been interesting in itself, you know, I'm, you know, looking at different marketing channels, um because I'm, you know, I've had to move away from retainers. So there's been a lot of stuff to process and, you know, systems and, and things like that. So, and yeah, it's not just been kind of building an office suite, it's been like, building a new business from the ground up, which has been really interesting, but like, nerve wracking. And
22:35.59
Caitlin
um Yeah, it's so rewarding when you get there. You know, it takes a lot of work to build all this stuff from the ground, but once it's there, it feels very good. Yeah.
22:47.24
Ceels Lockley
and Well, I love that you've articulated like that, that there aren't any lows really, because it's actually been such a positive thing, but also that that the process that we think, when we just think, I just need to tweak one of my offers, can open up a huge kind of worms in the best way, um to actually mean that you have completely re-refined and retooled your entire business.
23:00.78
Caitlin
Oh, for sure.
23:13.60
Ceels Lockley
And that to be the right next step for you to for that to be something that feels much more aligned, that actually, you know, one of the big things I'm always making sure my clients are doing it is meeting their own personal needs.
23:13.70
Caitlin
Yep.
23:25.54
Ceels Lockley
And that's something that was really important for you. You know, like we were saying, to move away from being, you know, tied to your phone, tied to other people's social media channel channels,
23:36.62
Ceels Lockley
And now, what would you say are the results of this pivot? you know What have been some of those immediate results since you launched those new offers? What kind of tell us tell us a bit more about those?
23:50.54
Caitlin
So, well, I suppose the result, i mean I mean, when I initially launched, which I mean, like we spoke about, it took quite a long time, but it was amazing to just get it out there initially. And, you know, you think, oh, people are gonna have a book, it's gonna be great. And it wasn't straight away, and that's fine. And I kind of just went on holiday and I was like, it's fine. I'm just gonna have a nice holiday. But then after my holiday, I thought, okay, right, now I need to,
24:20.70
Caitlin
I need to get some bookings and ah yeah worked on my marketing and I have been well it feels like luck maybe it's not like you'd probably tell me it isn't luck but um I feel incredibly fortunate
24:33.80
Ceels Lockley
No.
24:37.61
Caitlin
to, um I think it was in November, I was able to say that I was sold out for the year and now I'm kind of sold out a few months in advance, which just seems pretty wild really and not something that I expected to say. But yeah, it all just kind of came at once. And I think just making myself visible and like you say, creating an offer that is obviously needed in an industry that is creative, you know, and is full of incredible but diverse ah businesses and brands. And to be able to make something and deliver something that they want is the yeah, it's pretty amazing. So yeah, I'm, I'm booked up, which is great. I'm working with some amazing businesses. I'm yeah, got some i big old ideal clients and hefty ones coming in, which is insane.
25:34.09
Caitlin
Um, and I guess another thing would be, uh, which is also, I guess, part of like the marketing. So I feel that it's not necessarily marketing, but meeting lots of people has been really beneficial and making those connections because again, when you're working on retainers, you work with the same people very often and like, Oh my God, they were amazing. But it's so nice to be extending my community, meeting new people.
26:02.05
Caitlin
in person and just on Zoom, DMs. It's really, but I guess also that comes with having the confidence to just put yourself out there a bit more because I think yeah after COVID and like I said, working on my own, it does knock it out of you a bit. And then it takes a little while to build that back up again. And yeah, again, it's been a year of growing confidence as well, which has been interesting.
26:26.61
Ceels Lockley
Yeah, I mean, you have transformed in my eyes. um I've seen you go from not wanting to even get on Instagram stories because you were cringing at the idea. do She helps on there all the time. She's sharing up dog walks and, you know, update updating us on what she's up to. I mean, the thing is, Caitlin, you have to go through, you always have to go through the uncomfortable action.
26:51.20
Ceels Lockley
um and you And you just embraced that, even though you know it took some time. You did embrace it eventually. And I think it's been such a softly, softly, gently, gently with with the process, the journey, and that's what you needed.
27:04.20
Ceels Lockley
And like I say, everyone is different and I accommodate all journeys, um ah no matter how long they take.
27:06.90
Caitlin
yeah
27:10.88
Ceels Lockley
no Even if it was five years down the line, I'd still be here going, right, you ready? Let's go.
27:15.67
Caitlin
Yeah.
27:16.23
Ceels Lockley
um You know, when you're ready, I'm ready. um But it's been so brilliant to see your confidence, you know, growing and to see you really sort of settling in and fully embodying your new specialism. And, you know, the fact that you're booked, you know, she's got sold out offers.
27:34.49
Ceels Lockley
is a testament to that.
27:34.70
Caitlin
a
27:36.37
Ceels Lockley
So these things tend to all need to sort into place at the same time, you know, the confidence, the office suite, the business model, the specialism, the reputation, you know, we we kind of, they're like little building blocks that have to keep sort of, you know, sort of coming together at once.
27:53.34
Ceels Lockley
And when they all start to compound, that's when we really start to see that growth. And so I am just super excited to see what happens for you in 2025. Do you have any specific plans?
28:04.17
Caitlin
who
28:05.69
Ceels Lockley
What are you kind of focusing on what's next?
28:09.37
Caitlin
So, I mean, I still feel fairly new in my relaunch. I relaunched in at the end of uh august so it's only been like four months so i still feel like i've got a lot of kind of bedding in to do a bit more and i'm just thrilled at the kind of the projects that are coming up so i'm definitely just still focusing on that and buzzing on that um i will be talking to you, I think, in the new year.
28:39.81
Caitlin
So maybe I think I might want to expand my office a bit more. And again, just working with lots of different people, seeing what problems issues they're coming up with, if there's a gap in what I'm already providing.
28:44.88
Ceels Lockley
Mmm.
28:56.14
Caitlin
So yeah, just building on what I've already grown, to be honest, I'm, I'm just enjoying the process. Yeah.
29:02.49
Ceels Lockley
Yeah, I love that. And that's such such a good um a good approach to have um is that you're just wanting to keep refining um because these things never stand still and our offers are always evolving, always changing, always growing. There's always new opportunities. And once we've bedded in kind of the core, which is where you're at Caitlin with, you know, selling those um they're sort of two, you know, higher high ticket offers and having those booked up,
29:29.68
Ceels Lockley
for the next few months. um That's when you can start thinking about adding more in and addressing different needs. um And it's super exciting. So I can't wait till we get to that bit.
29:40.36
Ceels Lockley
That's going to be great.
29:41.31
Caitlin
No, thanks mate.
29:41.97
Ceels Lockley
um
29:45.46
Ceels Lockley
so So good to chat to you today, Caitlin. um Can you tell everybody where they could find you if they want to come and follow you and say hello?
29:54.13
Caitlin
Sure, so I'm at digitalbloom dot.co on Instagram and it's digitalbloom.co is my website.
30:00.46
Ceels Lockley
Lovely. Well, we'll link those in the show notes. um And so yeah, wrapping up today with lovely Caitlin um of Digital Bloom. Caitlin is a brand messaging specialist and copywriter. And she worked with me on her offers in both my mastermind and then in my program. And then we did one-on-one and we did various bits of one-on-one throughout ah the last 18 months. So working together over a long period of time.
30:28.57
Ceels Lockley
to create her specialist offer suite. And it's been incredible to watch Caitlin grow from social media manager and copywriter to this um new pivoted specialist role um with her new authors. So um if you want to go and check out, check out at Caitlin's offers even, then do go and check out her website, Digital Bloom, which is linked in the show notes. Thank you so much for listening today to Sold Out Offers with me, Sols Lockley, and I'll catch you again soon. Thanks, Caitlin, for being here.
30:58.48
Caitlin
Thank you, Ceels.