Sold Out Offers

The 3 Types of Offers That Create Your Offer Ecosystem Foundations

Episode Summary

If you’ve ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I’m breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don’t need ten different offers to build a successful business – you just need three.

Episode Notes

If you’ve ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I’m breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don’t need ten different offers to build a successful business – you just need three.

We’ll walk through what these three core offers are, how they work together to guide your clients through a natural buyer’s journey, and why starting with low-ticket offers is not the move if you’re serious about making consistent, scalable revenue. 

This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.

What You’ll Learn in This Episode

• The role of an offer ecosystem in creating sustainable revenue.
• The three offers you actually need to start with (and why they matter).
• Why your Headliner Offer is the foundation of your reputation.
• The difference between After Party vs. Encore offers—and when to use each.
• Why “just one more offer” won’t solve your income problems.

"Don’t build 17 different offers. Build three brilliant ones and take your clients on a journey through them."